January 31, 2023

The way to Promote Artwork On-line and Make Cash [2023]

8 min read


Have you ever been working in your artwork for some time? You most likely have a good portfolio by now. In case you are working in a bodily medium, house can turn into an issue. Promoting your art work on-line is a good possibility.

You might promote in particular person or on-line, bodily or digital — there’s no scarcity of choices.

Wish to know the place to start out? Let’s dig into the main points of promoting artwork on-line to see what’s best for you.

The way to promote artwork on-line: bodily vs. digital

Bodily artwork

Promoting your present bodily artwork items is an effective way to start out. It’s frequent for artists to associate with native companies to supply their artwork, attend artwork exhibits, or take part in related conventions to promote their artwork in particular person. Many artists have discovered success in brick-and-mortar storefronts. Nevertheless, overhead and utilities are costly. That’s the place promoting artwork on-line will be an interesting possibility.

Bodily artwork takes up house. In case you’re making postcard-sized artwork, you’ll have very completely different house wants from somebody making six-foot marble statues. Contemplate your house availability when deciding to start promoting artwork on-line.

Artwork additionally has to get to their new houses. Packaging and delivery turn into your accountability, no matter the place you promote your artwork. Defending your art work from injury is crucial if you wish to maintain prospects glad.

Digital artwork

In case you are working with a flat bodily medium, digital is a wonderful possibility for promoting art work on-line.  Changing your bodily artwork to downloadable information permits you to promote a number of copies of the identical piece of artwork, ship immediately, and save on supplies prices.

Going digital additionally opens up the potential for producing prints. You may create your art work digitally (or digitize your bodily piece) after which promote prints of them. In case you are digitizing your bodily art work, just remember to choose the best high quality settings. You don’t wish to diminish your art work by doing a low-quality transition to digital.

With digital work, it’s somewhat simpler as a result of you may export to particular print sizes. When digitizing your bodily work, be cautious along with your sizing — you don’t wish to danger any fuzziness if it’s blown as much as a big dimension.

One potential disadvantage of digital artwork gross sales is the potential for redistribution. Watermarking, signing, or including a copyright discover to your file may help deal with this subject.

What you could promote artwork on-line

What do you could promote artwork apart from artwork? What you’re promoting will decide your wants. Let’s discuss what you could have to have a profitable on-line artwork enterprise.

Stock and provides

In case you’re creating bodily artwork, whichever medium you employ requires provides. This may embody canvases, brushes, paints, paint thinner, easels, drop cloths, and many others. In case you’ve been creating artwork for some time, it’s a good suggestion to fill up in your most-used provides.

Different provides embody packing supplies. Stiff-sided envelopes work nice for skinny work, like paper and flat canvas. Containers and bubble wrap (or different packing materials) are higher for framed canvas, sculptures, and different three-dimensional art work. You’ll additionally want delivery tape, postage, and any promotional supplies you wish to embody in your shipments. Nearly all of those provides will be personalized along with your brand or a particular design.

An internet site

If you wish to promote your artwork on-line, you want a web site. You can even use marketplaces reminiscent of Etsy or Amazon. Using marketplaces usually means paying itemizing charges and abiding by {the marketplace}’s phrases and situations. There are additionally tons of different artists competing for a sale.

The easiest way to keep up inventive management over how your art work is displayed and bought is to create your individual retailer. You’ll want a site and internet hosting. Nexcess has a number of nice choices, together with managed WooCommerce and StoreBuilder, that can assist you get your website up and operating shortly.

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Social media

Along with a web site, you’ll desire a robust social media presence. Join the social channels of your alternative utilizing the identical (or comparable) identify as your enterprise. We recommend Instagram and TikTok as a result of they’re largely visible.

Delivery choices and digital supply

Digital supply

Digital supply is fairly simple. After buying, your prospects can obtain immediately out of your website or you may ship them a file through e-mail. Most digital purchases like this are last, as you may’t return a downloaded file.

Delivery choices

There are many delivery firms and providers able to delivery art work. You may work immediately with shippers like UPS, USPS, and many others. You can even purchase postage second-hand from locations like GoShippo or Stamps.Com.

In case you create digital artwork however wish to promote bodily prints, you should use a dropshipping service reminiscent of Spreadshirt, Gelato, or Printify. This feature eliminates the necessity to pack and ship your product.

Getting paid

Regardless of your platform, you’ll have many fee choices. Fashionable fee processors embody Paypal, Stripe, Amazon Pay, and Sq..

In case you’re utilizing a fee gateway, there’s all the time an ordinary processing charge (usually 2.9% + .30 per transaction). In case you’re utilizing a market or closed-source platform like Shopify, you’re probably getting charged further charges for every transaction on high of any itemizing charges.

You’re not getting charged further charges whenever you personal your retailer. Save your self cash by choosing a platform that doesn’t nickel and dime you.

Most fee gateways will let you gather your earnings through direct deposit. It will probably take as much as 3 days for the deposit to undergo. Most retailer homeowners money out month-to-month, particularly when you supply refunds and returns. In case you money out too usually and should course of a return earlier than you’ve made extra money, you’ll want so as to add extra funds to your account.

Insurance policies and managing expectations

Having clear return and delivery insurance policies is significant to managing your buyer’s expectations when promoting your art work on-line. Be clear with how lengthy it should take you to ship a bodily product, when a digital product will be downloaded, and what the client is allowed to make use of it for. The extra clear you’re, the extra safety you have got as a vendor.

The way you promote your artwork

One of the crucial vital issues you could promote your artwork is a strong buyer base. Constructing a buyer base via on-line engagement is time consuming, however price it whenever you’re establishing a following. Good phrase of mouth from present prospects is essential. The clear insurance policies and expectation administration will assist domesticate prospects who suggest your artwork.

You’ll additionally wish to create a advertising plan in addition to a content material technique in your social media. Sharing a video of you creating considered one of your designs, giving a how-to for budding artists, or exhibiting a number of completed items will encourage sharing of your content material. Sharing results in higher alternatives to transform to gross sales.

Give every video or photograph time to breathe in individuals’s timelines. Oversaturating your feed with gross sales alternatives can annoy individuals, and discourage them from shopping for your work. Discover a good steadiness.

If you have already got a retailer on-line however aren’t seeing the success you anticipated, take a second to take a look at these suggestions for growing your ecommerce gross sales.

Different issues when promoting artwork on-line

Taking commissions

Many artists take commissions along with promoting their present artwork. Not everyone seems to be concerned with working on-demand, so think about the professionals and cons earlier than providing this feature.

You’ll wish to set up pricing, charges for adjustments, and anticipated timelines. You need to have an in depth contract that each you and the client signal, outlining  the parameters of the piece, the timeline inside which you’ll ship, how you’ll ship, when they’ll pay you (down funds, last funds), and the way a lot.

How and the place to advertise your work

Selling your work is one of the simplest ways to usher in extra prospects. On-line adverts are an amazing, albeit doubtlessly costly, possibility. Analysis the suitable demographics in your focused adverts so you have got the simplest use of your cash. Sharing your completed art work on social media accounts helps promote your work to somebody who would possibly determine to buy the piece they see, or intrigue them to come back again later.

Who’re your opponents?

Although “different artists” is imprecise, you may simply analysis and discover your opponents by looking on YouTube, Fb, Instagram, TikTok, and Google for artwork just like yours. It is going to present you who your opponents are and what they’re charging, which is sweet info so that you can have.

Pricing your artwork pretty to you — and your prospects

How do you worth these items that you simply’ve labored so exhausting on? You’re not simply charging for the piece, you’re charging for the talents and expertise you’ve amassed over time that allowed you to create your artwork within the first place. You’ve gotten helpful expertise to supply in each bit you create. Don’t low cost what it took you to get right here.

You don’t wish to worth your prospects out and also you don’t wish to diminish the talents and expertise that created the piece(s) you have got earlier than you. To have the ability to hit a wider vary of monetary demographics and to promote your art work on-line, you may supply the unique piece(s) at the next worth, and prints for many who may not have the finances for an authentic piece.

With prints, it’s extra concerning the quantity of gross sales, vs. the revenue per piece. The revenue per piece shall be greater in your originals than on the prints, whereas nonetheless permitting exclusivity to 1 group and affordability to the opposite. Creating items of various sizes to suit into completely different worth factors is one other means to assist get your artwork into the arms of your prospects as effectively.

Backside line: learn how to promote artwork on-line

Now you understand how to promote artwork on-line and earn a living. And thankfully, Nexcess may help you broaden your attain with a web based retailer.

Managed WooCommerce from Nexcess is secure, safe, and simple to arrange and get going shortly. Plus, you received’t have to chop into your hard-earned cash to pay any transaction charges.

Managed WooCommerce comes with:

  • Safety and efficiency scanning
  • Automated upkeep and updates
  • Lovely, customizable designs
  • 24/7/365 assist

Take a look at our plans to get began at present.



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