February 5, 2023

Shopify vs. Magento: Which Ecommerce Platform Is Greatest?

17 min read

Deciding on the appropriate ecommerce platform requires entrepreneurs or enterprise house owners to contemplate a number of aspects of their on-line enterprise.

Making such a call means you need to first perceive your retailer’s measurement, the variety of merchandise you could have accessible, the fee and transport choices you provide, and what you envision on your retailer’s consumer expertise. Choosing the proper platform additionally means discovering one which balances your distinctive necessities as a service provider with these of your prospects.

On this article, we are going to examine Shopify vs. Magento: two main ecommerce platforms that characteristic massive on-line communities. Whereas each platforms provide distinctive ecommerce retailer experiences, they differ considerably in virtually all areas — together with their goal audiences. The Magento platform is aimed toward bigger enterprise-level companies, whereas the Shopify platform targets small and medium-sized companies (SMBs) and people on the lookout for ease of use over performance.

Let’s take an in-depth take a look at Shopify vs. Magento beneath. Right here’s what we’ll cowl:

  • Shopify vs. Magento: By the Numbers
  • Weighing the Professionals and Cons of Shopify vs. Magento
    • Magento Professionals and Cons
    • Shopify Professionals and Cons
  • Key Variations Between Shopify vs. Magento
    • Designs and Themes
    • Cell Responsiveness
    • Ease of Use
    • Adaptability
    • Fee Gateways
    • Apps and Extensions
    • Stock Dimension
    • Efficiency
    • Search Engine Optimization (search engine marketing)
    • Safety
    • Pricing
    • Gross sales Instruments
    • Buyer Assist
  • Shopify vs. Magento: Abstract

Shopify Versus Magento: By the Numbers

In accordance with the newest BuiltWith knowledge for Magento and Shopify, Magento presently has greater than 182,000 reside ecommerce shops. Shopify has greater than 3,766,000 reside ecommerce shops. 1.05% of Magento shops are featured inside the high 1 million websites globally, in contrast with 2.71% of Shopify shops. 1.57% of Magento shops are featured within the high 10,000 websites globally, in contrast with 4.44% of Shopify shops.

Regardless of the variety of websites utilizing Shopify, Magento is understood for its opensource software program, unbelievable performance, and skill to customise the ecommerce expertise. This implies it’s extra probably for use by enterprise-level ecommerce shops that wish to make purchasing extra private for customers. Shopify, nevertheless, is proprietary software program and affords a extra templated platform with fewer choices for consumer personalization.

Magento Shopify
Complete Reside Websites 182,670 3,766,071
Complete Extensions or Apps 3,524 7,000+

Weighing the Professionals and Cons of Shopify vs. Magento

Magento Professionals and Cons

Magento Professionals Magento Cons
Superior performance: Magento affords unbelievable performance in comparison with virtually another ecommerce platform. This makes it some of the versatile choices for retailers trying to create personalised buyer experiences — particularly if they’ve a developer staff behind them. Tough for learners: Magento was not designed for these trying to take their first steps into constructing an ecommerce retailer. Whereas there’s a web page builder within the works for Magento Open Supply, you continue to want both coding information or a developer to get began.
Streamlined purchasing cart choices: Purchasing cart customization can translate into actual return on funding (ROI). As some of the very important levels of a buyer’s journey, the appropriate choices throughout a possible buy could make the distinction between a buyer clicking “Buy” and including on extra cross-sold services and products. Costly: Whereas Magento Open Supply is free, internet hosting isn’t. Internet hosting can value a whole bunch of {dollars} when you’re working a big retailer. It will possibly value you greater than the Shopify equal, however you’ll probably get extra on your cash by self-hosting.
Extension expandability: Magento has constructed a popularity for flexibility, scalability, and performance with regards to the extensions the platform affords.
Supportive group: Magento’s group is an asset that isn’t talked about sufficient. Loyal group members present the ecommerce platform with numerous assist that different non-open supply functions don’t have.

Shopify Professionals and Cons

Shopify Professionals Shopify Cons
Ease of use: Shopify is designed to be a easy ecommerce platform that gives house owners with a straightforward option to get began promoting rapidly. Pages could be simply custom-made, as can merchandise. Whereas this customization is nowhere close to Magento’s, it’s sufficient to get began. Transaction charges per sale: Utilizing a third-party fee gateway (often known as a fee processing service) can value a further 2%, 1%, or 0.5% for Fundamental Shopify, Shopify, and Superior Shopify plans, respectively.
Free themes: Shopify has a number of free themes that will help you get began. They require no coding, are responsive, and look fashionable. Lacks performance and customization alternatives: As we’ll discover later on this article, Shopify can’t compete with Magento by way of performance and customization.
Inclusivity: Shopify is managed by way of a single level of contact. As an alternative of managing your retailer on a number of fronts, you’re in a position to entry and do every part in a single place.
Inexpensive: When you’ve gone by way of every part you’ll want so as to add to your Magento finances, Shopify is usually the cheaper possibility.

Key Variations Between Shopify vs. Magento

Designs and Themes

By way of design, each Magento and Shopify maintain their very own. Nonetheless, Shopify affords a extra direct design expertise for learners from the get-go. Shopify’s accessible inventory themes are available in free and paid choices, present a contemporary look, and could be tweaked to align along with your model’s picture. These tweaks can embody:

  • Altering coloration schemes all through the location
  • Making use of customized photographs to merchandise and pages
  • Altering how publication signups work
  • Enhancing the motion bar and navigation textual content

Suppose you’re coming into ecommerce with restricted expertise or are on a restricted finances. In that case, Shopify’s inventory themes open a world of on-line retailer creation you gained’t discover with most different extra complicated items of software program.

Then again, constructing a theme in Magento is usually a lengthy course of that requires coding information. Nonetheless, the rewards could be huge. A custom-made Magento construct means that you can create a novel storefront, not like something Shopify affords. This contains:

  • Cross-selling and up-selling blocks all through your web site
  • Superior search performance with instruments like Elasticsearch
  • Featured product sliders and hero carousels
  • Expanded footer performance together with publication sign-ups
  • Superior cart and fee integration

Cell Responsiveness

In fact, web sites don’t simply have to look good. In addition they have to cater to cell customers—particularly with Google’s mobile-first indexing greatest practices, which primarily use cell web site variations for indexing and rating new web sites.

It’s no marvel that Google has determined to make cell a precedence. Cell commerce gross sales hit $359.32 billion in 2021, a rise of 15.2% over 2020. By 2025, retail cell commerce gross sales are anticipated to greater than double, reaching $728.28 billion and accounting for 44.2% of retail ecommerce gross sales within the U.S.

Whereas some retailers should still be vying for desktop customers, a big proportion are placing cell customers on the forefront. This implies optimizing their websites for handheld units by way of consumer expertise and ease of use. Fortunately, each Magento and Shopify provide responsive templates by default. And although these templates could feel and appear easy, they get the job completed whereas sustaining a smooth, intuitive consumer expertise.

Nonetheless, when you’re prepared and in a position to develop your ecommerce retailer, Magento shines by way of the cell expertise. We’ve seen some improbable cell designs from businesses and retailers alike. Many Magento shops make nice use of fluid product grids, mega menus, and distinctive format customizations.

Shopify additionally affords a few of these options — however in a mobile-first world, sustaining a retailer that provides you nice performance and code clear sufficient to glitter by way of search engine marketing means you’re going to be much more profitable.

Ease of Use

When evaluating Shopify vs. Magento, Shopify takes the lead concerning ease of use. This platform is understood for enabling retailers to create easy-to-navigate, well-designed on-line shops rapidly. Shopify encompasses a easy drag-and-drop admin interface that makes creating new pages a breeze. That is one thing you gained’t discover inside the Magento platform.

Nonetheless, with Shopify’s simplicity comes a scarcity of versatility — however you will discover this lacking versatility inside the Magento platform. Apart from providing a bunch of built-in customizations and functionalities, Magento additionally affords an revolutionary extension market. Its library of extensions gives a number of performance choices you can too discover with Shopify, however many are unique to the Magento platform. Magento’s acquisition by Adobe has additionally led to different added performance and integrations for the ecommerce platform — lots of which Shopify can’t compete with for enterprise-level purchasers.

In the event you’re on the lookout for ease of use, Shopify is the best way to go. Nonetheless, when you’re prepared to place within the time and power wanted to study and create an unbelievable buyer expertise with Magento, it should probably carry out higher than Shopify.


Magento is called an ecommerce powerhouse. Between built-in performance and add-on extensions, it stands as some of the adaptable ecommerce platforms accessible. By default, Magento is engineered to offer retailers full management over the client expertise. This implies creating and promoting totally customizable merchandise and managing them throughout a number of shops if wanted.

Then again, Shopify affords sufficient performance for SMBs to develop. Their ecommerce platform makes it simple to do numerous issues with out having to code even a single line. This contains:

  • Inserting customized photographs to create a customized expertise
  • Including merchandise and SKUs to your retailer
  • Organising optimized fee choices
  • Personalizing the client expertise and the appear and feel of your retailer

Nonetheless, your month-to-month premium will enhance as you require extra superior performance. You’ll should pay greater than $29 a month if you wish to use reward playing cards, construct skilled experiences, and implement superior transport choices.

Fee Gateways

Each Magento and Shopify provide entry to many fee gateways, together with PayPal, Braintree, and others. Shopify presently helps greater than 100 fee gateways, whereas Magento helps 340. Nonetheless, when you resolve to make use of exterior fee gateways with Shopify, you possibly can count on to pay extra transaction charges. As we talked about earlier, Shopify exterior transaction charges can value an additional 2%, 1%, or 0.5% for Fundamental Shopify, Shopify, and Superior Shopify plans. In the event you use Shopify Funds, you possibly can waive these charges.

Certainly one of Magento’s biggest strengths is fee processing for worldwide retailers. Magento affords a number of fee processor choices that assist totally different nations and languages. As a result of 65% of world on-line shoppers favor content material of their language (even when it’s poor high quality), providing a multilingual expertise is important to focus on worldwide retailers efficiently.

Apps and Extensions

When you’ve received your retailer up and working, you might discover some features and options you need are lacking. This contains superior checkout choices, improved search performance, and expanded fee choices. Each Magentoand Shopifyhave a solution to this, and it comes within the type of one-click add-ons which you can obtain and set up in your web site. Shopify calls these apps, whereas Magento calls them extensions.

Delving into the app and extension choices accessible to retailers on Magento and Shopify, the very first thing you may discover is the distinction within the quantity made accessible for every. The Magento market affords over 3,524 extensions, whereas Shopify’s market affords 7,000 apps. However it’s not simply the amount of add-ons that issues when analyzing Shopify versus Magento — it’s additionally the standard.

Shopify apps permit retailers to:

  • Combine their retailer with social and purchasing channels.
  • Add extra transport choices.
  • Make primary edits to needed search engine marketing knowledge.

Magento extensions permit retailers to:

  • Add superior, pre-ordered performance.
  • Draw insightful analytics into how nicely a product is doing.
  • Combine advertising and analytics software program into the ecommerce platform.
  • Leverage highly effective promoting instruments each internally and externally.

Evaluating a few of the extra well-liked add-ons for every platform reveals that Magento is genuinely geared in direction of delivering a customized consumer expertise.

Magento Shopify
Yotpo Critiques Fb Channel
Amasty Improved Layered Navigation Instagram Channel
Amasty Buyer Attributes Oberlo
Aheadworks Ajax Cart Professional Level of Sale
Aheadworks Add Free Product to Cart Klaviyo

Sadly, Magento’s extensions (basically) are extra expensive than Shopify’s apps. Fortunately, Magento has many intermediate and superior options constructed into its ecommerce platform. With Shopify, retailers typically have to obtain an app, that’s if they’ll discover a comparable characteristic in any respect.

Stock Dimension

The Magento and Shopify platforms allow retailers to incorporate a limiteless variety of merchandise. In addition they help you combine transport and success extensions into your retailer, making stock administration simple.

Nonetheless, the bigger your stock turns into with Magento, the extra probably you’ll run into efficiency issues when you don’t improve your internet hosting account. Shopify has related points — however as a result of Shopify hosts your retailer, they may encourage you to improve your account earlier than you begin to expertise slowdowns.

“The bigger your retailer turns into, the extra merchandise you must handle by way of search, deliverability, and extra. Magento’s assist for Elasticsearch and personalised product supply make it excellent for that.”

Shopify makes it simpler to handle stock and efficiency by way of one level of contact. Nonetheless, with Magento, you’ll probably should get in contact with a developer, your internet hosting supplier, or the Magento group to assist improve web site efficiency as your stock grows.

When utilizing Magento, we suggest discovering a Magento-optimized internet hosting supplier like Nexcess. It will give you a totally managed service. In some circumstances, with a managed Magento internet hosting supplier, you might even discover that your retailer is quicker and extra dependable than its Shopify counterpart


Magento is resource-intensive, requiring a strong internet hosting surroundings to again it up. It’s frequent information {that a} service provider’s internet hosting infrastructure can begin to really feel the pressure as extra product SKUs are added. Backed by over a decade of expertise, Magento affords an optimized answer that makes use of caching to enhance web site efficiency. This answer can’t be discovered elsewhere.

Shopify, then again, is a light-weight utility. In consequence, it runs rapidly in most environments and might maintain extra product SKUs on the identical {hardware} that can solely run a smaller Magento retailer. Nonetheless, Shopify doesn’t have the identical stage of performance as Magento.

Personalised purchasing experiences with Shopify could be restricted to occasional product suggestions and cross-selling. Working a web site on an optimized internet hosting platform can considerably have an effect on precise web page load occasions. In the end, which means that the higher your internet hosting platform, the higher your gross sales.

Efficiency Configuration

Magento is such a useful resource heavyweight due to every part occurring behind the scenes. This contains true personalization of the ecommerce expertise, cross-selling, up-selling, custom-made purchasing cart experiences, and extra.

Magento will run easily if the server is configured accurately. In 2018, we noticed 64% of our internet hosting options run Magento. When requested why they selected Magento, retailers cited uptime and performance as the 2 main causes — indicating that efficiency makes a distinction.

Whereas Shopify requires minor optimization, Magento reigns because the efficiency champion as a result of added performance that comes with it. By providing custom-made buyer experiences, it’s virtually sure a Magento ecommerce retailer will carry out higher by way of ROI.

Search Engine Optimization (search engine marketing)

Within the battle of Shopify vs. Magento, each platforms are robust search engine marketing contenders. Nonetheless, whereas Shopify is best from an ecommerce newbie’s perspective, these with some search engine marketing information will get extra out of a Magento set up. The first purpose for that is the extensions accessible and the power to adapt to coding greatest practices.

Magento doesn’t simply allow you to edit metadata; it additionally lets you make very important product and on-page customizations that may give you an search engine marketing increase you gained’t discover in a software program as a service (SaaS) product. Moreover, when you’re trying to begin optimizing for longtail key phrases, including a WordPress weblog to your Magento retailer is a comparatively easy course of.

Magento leads the best way in customization choices accessible for customers, together with customizing the search engine marketing course of manually.


Safety must be on the high of any service provider’s ecommerce retailer must-have checklist. With modifications to how Google handles safety, websites that lack an SSL certificates are subjected to unsecured web site warnings earlier than customers can proceed. With out an SSL certificates, web sites can expertise many issues, together with non-compliance points, cyber-attacks, and a scarcity of belief from each search engines like google and yahoo and internet buyers.

Whereas Shopify manages the combination of an SSL certificates, Magento requires you to buy and set up it individually. This course of could be dealt with for you by a managed internet hosting supplier, however you’ll want to seek out one first.

Patches and Updates

Shopify manages patches and updates for his or her prospects, whereas Magento requires you to do that manually. Whereas Magento’s technique requires extra time funding from the service provider or developer staff, it additionally gives extra flexibility.

That is, largely, on account of Magento’s unbelievable group of ecommerce builders and contributors. Magento regularly releases devoted safety patches ensuing from fixed testing and growth by a group of builders well-versed in ecommerce retailer necessities.

Shopify, then again, is barely managed by in-house expertise. This makes for a a lot smaller pool of assets to create and deploy fixes for safety issues. Whereas a Shopify bounty program rewards customers who discover vulnerabilities, the fixes themselves are managed internally.

PCI Compliance

For retailers to course of bank card knowledge, they should adjust to the Fee Card Business (PCI). Shopify manages this internally. Nonetheless, discovering the appropriate Magento internet hosting supplier will make managing PCI compliance simply as simple. PCI Compliance is a necessity for big, fashionable ecommerce shops. With out it, processing bank card knowledge securely turns into not possible.

Magento is the clear safety winner right here. Whereas it’s true that Shopify makes safety extra accessible, Magento group assist can’t be matched. Furthermore, by trying to find and discovering the appropriate internet hosting supplier, managing safety with Magento could be simply as simple whereas nonetheless offering the flexibleness you gained’t discover with a SaaS platform.


A fast take a look at the pricing for Shopify vs. Magento makes it appear as if Magento is the cheaper possibility. Nonetheless, whereas Magento is open supply and free, there are a number of different prices to contemplate. As a Magento service provider, you need to think about costs involving internet hosting prices, safety prices (corresponding to SSLs), and developer charges. Developer charges could be the most important, with some Magento shops costing a number of thousand {dollars} simply to create.

In fact, Shopify comes with its prices, together with transaction charges if utilizing an exterior fee gateway. Add to that the value of a developer (when you resolve to go that route with Shopify), and you may rapidly see prices begin to rise. In the event you’re merely on the lookout for a cheaper possibility, Shopify is the higher selection. It’s additionally much more predictable by way of value, with a transparent, month-to-month fee along with a transaction price per sale.

Re-Platforming From Magento 1

For retailers re-platforming from Magento 1 to Magento 2, the overwhelming majority of the most well-liked Magento 1 extensions have acquired updates. This implies the re-platforming expertise shouldn’t be difficult by way of continued extension assist. Sadly, the identical can’t be mentioned for these trying to transfer to Shopify.

Whereas providing its spectacular array of apps, Shopify does not cowl a few of the superior options retailers have grown to like with Magento. And that doesn’t even start to cowl the extra options that go along with an Adobe product. “Re-platforming from Magento 1 to Magento 2 goes to keep away from numerous pitfalls associated to shifting to Shopify.”

Which Platform Is Greatest to Migrate To?

Each Magento and Shopify have benefits and downsides with regards to web site migration — and selecting the correct platform can have far-reaching penalties for the way forward for your retailer.

Your choice must be based mostly on two core questions:

1. How a lot do you presently use Magento’s intermediate and superior performance?

2. What finances do you could have for re-platforming?

In the event you’re utilizing numerous Magento’s built-in performance and it’s resulting in a rise in gross sales, we extremely suggest making a transfer to Magento 2. Dropping a few of these options if migrating from Magento 1 to Shopify could find yourself being a catastrophe you gained’t get well from.

Nonetheless, when you’re not utilizing these added options and need to get monetary savings, Shopify often is the proper possibility. In fact, don’t overlook about different choices which might be simple to make use of and implement, corresponding to WooCommerce or BigCommerce. Each provide retailers the accessibility options of Shopify however with extra potential for added customization.

Gross sales Instruments

When evaluating Shopify vs. Magento, every platform affords its distinctive instruments that allow retailers to streamline on-line gross sales.

A few of Magento’s greatest gross sales instruments embody:

  • One-page checkout that’s totally customizable
  • Actual-time transport charges from UPS, UPS XML (account charges), FedEx (account charges), USPS, and DHL
  • Ship to a number of addresses in a single order
  • Save unpurchased objects for the patron’s subsequent go to with a persistent purchasing cart
  • Create versatile coupons for particular shops, buyer teams, durations, merchandise, and classes
  • Supply free transport choices
  • Add Fb, Twitter, and e mail hyperlinks for sharing merchandise

Just a few of Shopify’s greatest gross sales instruments embody:

  • Promote by way of quite a lot of totally different on-line gross sales channels, together with your on-line retailer, the Store app, Instagram, Fb, and Handshake
  • Deserted checkout restoration (ACR), which sends automated emails to prospects who go away a retailer with out finishing the checkout course of
  • Create low cost codes, arrange automated reductions, or set sale costs for particular person merchandise
  • Service transport charges calculated in real-time
  • Superior buyer reporting that reveals at-risk and dependable prospects
  • Constructed-in fraud evaluation
  • Guide order creation by way of Shopify admin panel

Each Magento and Shopify have a variety of built-in gross sales instruments that come commonplace with the platform. Nonetheless, when you’re on the lookout for extra superior instruments, you need to improve your Shopify plan or buy extra extensions by way of the Magento Market.

Buyer Assist

Buyer assist is an important element of any ecommerce platform. Each Magento and Shopify provide a number of avenues for retailers to get the assist they should troubleshoot frequent roadblocks and create revolutionary internet shops. Shopify gives buyer assist by way of:

  • Shopify Assist Heart
  • Shopify Group boards
  • Video tutorials
  • Webinars
  • 24/7 cellphone/reside chat assist
  • Shopify Changelog

Magento gives retailers with a number of buyer assist assets, corresponding to in-depth consumer guides from Magento builders, a group assist information base, and coaching movies. Nonetheless, as a result of Magento is an open supply platform, retailers gained’t have entry to a devoted assist staff like they’d when utilizing Shopify.

Shopify vs. Magento: Abstract

Figuring out whether or not Shopify or Magento is best on your on-line retailer depends upon what you wish to do with it and your stage of site-building expertise. Shopify is nice for learners, however Magento affords extra skilled customers a wealth of design and theme choices you simply gained’t discover in easier ecommerce functions.

Furthermore, when you’re interested by re-platforming and making the transfer from the Magento 1 platform, then Shopify can be a giant let-down by way of performance. In consequence, you’re extra prone to see a search engine rating drop after you re-platform to Shopify. Magento 2 is a a lot safer re-platform possibility.

Ultimate Ideas: Is Magento Higher than Shopify? Or Vice Versa?

We’ve concluded that it depends upon your retailer’s wants. Do you wish to create distinctive customization? Magento is best for creating personalised experiences prospects gained’t discover anyplace else. On the lookout for simplicity? Shopify is sweet for retailers trying to develop a easy ecommerce web site that requires little coding or technical expertise.

Nonetheless, you probably have both technical expertise or a staff of builders, we extremely suggest Magento. With performance you simply can’t discover anyplace else and an open supply model pushed by an unbelievable group, it’s laborious to beat. In the event you don’t have the time or cash to put money into creating these distinctive experiences, Shopify can present a easy, customer-friendly storefront.

Get Began With Managed Magento Internet hosting

In the event you’re on the lookout for methods to safe Magento 2 and optimize its efficiency, join Nexcess’ totally managed Magento internet hosting. Our plans embody Magento-optimized internet hosting environments, nightly backups, and 24/7/365 safety. Browse our plans to get began at the moment.

This weblog was initially printed in November 2019. It has since been up to date for accuracy and comprehensiveness.


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