January 31, 2023

How the Greatest Podcasters Do Their Work Quicker – Good Passive Revenue %

15 min read


My intention, proper right here, is that can assist you to create a podcast within the shortest time attainable.

And I’m not simply speaking about any outdated podcast. I imply a nice podcast. Your very best podcast!

As a result of that is the place so many individuals get caught out. It’s the place reveals go to die. The podcaster spends an excessive amount of time making each episode. A lot that it simply does not match into their week and even their life. By that time, it simply drains all of the enjoyable and worth out of the whole present!

After all, it’s value noting that various kinds of reveals take totally different quantities of time to provide (go ask an audio drama producer how a lot time they spend on dialogue modifying alone!). And typically, spending extra time in your present can enhance the standard, or what you get out of it. However, that’s provided that you spend that point on the precise stuff. And I imagine it’s attainable to do these proper issues in far much less time than you suppose.

So that is what I’ll do on this article: present you the perfect of these “proper issues” and provide help to create the absolute best product within the least attainable time.

Who I Am and What You’ll Study

By the use of a fast “who the heck’s this man?”: my title is Colin Grey, and I’m a podcaster, author, instructor, and normal dogsbody at The Podcast Host. We create a community of our personal reveals and assist hundreds of others produce their very own via our content material.

Plus, we run a podcast maker instrument referred to as Alitu. The entire function behind Alitu is to supply recording, modifying, and publishing instruments that automate and simplify, making it far faster and simpler to create your present. And a whole lot of that is predicated on the “proper methods” that I’ll speak about right here.

Over the previous ten years, I’ve gone from becoming a podcast round a totally totally different regular job (educating lecturers educate — meta, huh?), to attempting to suit as many podcasts as attainable into my present job and designing instruments to assist others do it faster!

It was all about chopping out the cruft and determining what’s actually worthwhile in making a high-quality, profitable present. I’ll speak about all these insights right here, together with:

  • Tips on how to plan content material within the minimal time, and in a manner that makes it straightforward to ship
  • Tips on how to get essentially the most from every thing you do create
  • Recording & modifying tips to save lots of time
  • Tips on how to discover and be taught the instruments that lower down on processing time

So, let’s get into it. Time to use slightly lightning to your podcast!

Why Seasons are Rocketfuel for You and your Viewers

Seasons-based podcasting is essentially the most underrated workflow hack within the trade. And, even higher, it’s a large driver of listener success, loyalty, and viewers progress, too.

How? Nicely, there are three causes. 

Planning Nirvana

You already know if you flip up at your desk for recording time and suppose: “Alrighty … podcast time. I’ve received an hour to get this child recorded! Soooo … what shall I speak about … ”

An hour later, you’re nonetheless solely midway via planning the episode. And even worse, you’re nonetheless observing a clean display screen, attempting to consider an concept.

Nicely, right here’s a brand new tack: take an hour of your life and take into consideration your subsequent season as an alternative. 

Take a query you usually get out of your listeners, or a subject you understand you wish to cowl, after which break it down. One of many largest errors we make as podcasters is attempting to suit an excessive amount of into an episode. We do it as a result of we care. We wish to give a whole lot of worth, however really, it’s shortchanging your listeners, usually lacking particulars, or giving them an excessive amount of to consider abruptly. As a substitute, break that matter down into its part elements. 

I did a season on podcast tools some time again. I might have simply lined it in a single episode but it surely’s higher to interrupt it down. One episode on microphones, one on mixers, one on recording software program, and one on modifying software program. 

Usually I can work this out in lower than ten minutes for a subject I do know nicely. Perhaps 20 to 30 if I have to do a little bit of analysis. I’ll find yourself with an inventory of perhaps six or seven episodes, typically as much as 15 or 20. 

Then, I’ll take one other 20 minutes to place some meat on them bones, and do a set of 5 to 10 bullet factors inside every principal matter, outlining what I’ll cowl. 

By the tip of the hour (or much less!) I’ve received a plan for a whole season’s value of content material, usually two or three months lengthy, perhaps extra. 

So now, as an alternative of the standard, “Oh no! What do I speak about this week!”, subsequent time you open up that season plan, try the following episode’s script and hit file. Straightforward!

And sure, this may nonetheless work for interview reveals. Do all the above, and solely THEN begin to consider company. This makes for a lot higher content material. As a substitute of simply choosing out random pseudo-famous individuals in your area of interest, only for their title, select based mostly on experience and data. 

Search round for weblog posts masking the matters you will have in your plan. Discover individuals with attention-grabbing angles on these matters, after which invite them on the present. You’ll create much better, rather more targeted content material consequently.

Higher Batching

With a season plan, you possibly can actually simply make the most of one other big timesaver: batch recording.

Matthew is my co-host on our “ podcast” present, Podcraft. It’s a seasons-based present, and we’ve lengthy recorded it in batches. We co-host the podcast, so we are able to plan a season collectively, after which we’ll file two to a few episodes at a time. 

I do know individuals who can do 4 episodes in a single sitting, however we all the time discover we hit a wall round three. Nonetheless, meaning we solely have to rearrange recording time each two or three weeks, fairly than each single week.

Enhancing might be batched, too. As anybody who has to do a whole lot of activity switching is aware of, doing a couple of of all of them collectively takes far much less time than three separate modifying periods.

Listener-Powered Content material

Each podcaster is aware of they need to be getting their listeners extra concerned with their present. It drives engagement, loyalty, and big listener progress. However, it’s an enormous time suck … monitoring emails, social media, and voicemails each single week might be draining. 

Seasons put one thing model new in your toolbox: a break!

On the finish of the season, you say: “Okay, thanks for listening! We’ll be again in 6 weeks, on August 1st. Throughout that point, although, right here’s what I need you to do. We’re going to cowl podcast tools on the following season. Inform me, what gear are you utilizing proper now? What gear have you ever tried that was garbage? What are your largest struggles or questions with tools that I can reply? Ship me a tweet,or an e mail, or (better of all) depart a voicemail at ..”

You then take a well-earned break! 

In direction of the tip of the break, you possibly can batch-process all of this. Take a day to gather all of it collectively, collate the tweets and the emails, and course of the audio recordings so it’s all prepared for the brand new season. That is a lot simpler and extra environment friendly than doing little drips and drabs each few days. 

Even higher, this may energy the planning we talked about above. The questions will direct your episodes, and you may plan forward, together with all of the related questions in the precise episode. In that manner, you embody and contain your listeners within the present and drive an enormous quantity of worth and loyalty. Plus, you create higher content material as a result of it’s based mostly on the ideas of actual individuals.

Fly Solo (At Least a Little)

This one makes individuals slightly nervous, at the very least for those who usually fly with a visitor! Recording alone is without doubt one of the largest time-saving strikes you may make, significantly should you’re a daily interviewee on different reveals.

In the event you’ve by no means tried it, think about a world the place you don’t should coordinate calendars to discover a time that fits everybody. Think about planning the episode your self, figuring out that you simply don’t should immediate your co-host or suppose of some backup questions in case that interview goes awry. Think about having 100% management over what’s mentioned (since you’re doing the saying!), so there are not any tangents, no fluff and no … modifying? Think about simply deciding to file, off the cuff, and 20 minutes later, you will have an episode within the bag. 

All of that’s attainable with solo recording, plus the additional advantage of showcasing your personal data and expertise for a change, fairly than your visitor (I’m speaking about interview reveals particularly). 

In the event you haven’t tried it, take one episode a month and fly solo. See how a lot time it saves you and the way your listeners may like to listen to what you suppose, for a change. 

The Minimal Efficient Enhancing Course of

Okay, we’ve deliberate it out and we’ve recorded an episode. Now comes essentially the most harmful of potential time-eaters: modifying. 

I nonetheless come throughout so many individuals who spend 2x or 3x the size of their present in modifying. For instance, taking two or three hours to edit a one-hour recording. I even meet individuals who spend 5x to 10x the size of their present in manufacturing! It’s simply unsustainable. 

A part of that’s dialogue modifying, listening via the entire thing to seek out and eradicate their errors. Painful! We’ll sort out that within the subsequent tactic. 

The opposite half is audio engineering; specifically audio cleanup, including music or adverts, layering tracks, and exporting the entire thing.

So, how will we make it straightforward? By including constraints. You are able to do a lot much less by making use of the precise mindset to your modifying. I’ve received two processes right here so that you can strive. 

MEE (Minimal Efficient Enhancing)

That is good for early-stage podcasters. I usually advocate following this to your first 10 to twenty episodes, at a minimal. There’s a lot you’re studying throughout these first months, and modifying actually is low on the affect checklist. There’s a lot extra worth in working in your presentation and content material design expertise. (Actually, you would prolong this mindset to any podcaster at any stage.)

Merely lower modifying down to 2 issues, and two issues solely:

  1. Trim
  2. Normalize

Trim means trimming the beginning and the tip solely. Often meaning chopping out the silence and the paper rustling after you hit file and earlier than you begin talking. Then, do the identical for the tip. 

Normalize means leveling out the quantity of your present. That is the one and solely “audio engineering” activity that’s important. It means your present gained’t be too quiet, and the quantity of the totally different audio system needs to be comparatively even so that you don’t have your listeners reaching for his or her quantity management each time the speaker modifications.

Most modifying instruments have normalization options included, equivalent to Audacity.

Discover that this doesn’t embody dialogue modifying in any respect. So, you possibly can’t lower out errors! That’s a constraint that has a couple of advantages:

  • You may’t use modifying as a crutch, so that you be taught to enhance the best way you converse, quick! Study to drop the ums and ahs whereas you converse, not afterward.
  • You keep away from this time-warp rabbit gap altogether as a result of even slightly “Oh I’ll simply take away that one factor” can flip into an hour of modifying.
  • You sound extra human. “Oh, sorry, that’s not what I meant! <snort> Let me say that once more.” That is trustworthy. Open. Relatable. Folks establish with you extra carefully.

As a substitute, file with a “reside broadcast” mindset. Fake you’re reside on air, the present has to go on. There’s an opportunity you’ve carried out that very factor — Fb, YouTube, Instagram — and survived! So take it into your podcasting, and reap the time-saving advantages. even when simply to your first few episodes.  

MEE-V2

Later in your podcasting profession, you may determine you do wish to add a bit extra polish. Whether or not that’s episode 20 or 200, right here’s the 2nd stage: MEE-V2.

  1. Trim
  2. Click on Edit
  3. Noise Discount
  4. Restrict and Normalize
  5. Add Music
  6. Overlap and Fades

That polish comes primarily within the type of music: including your personal audio branding, and placing in some pro-sounding overlaps and fades.

MEE-V2 additionally contains an additional couple of audio engineering steps. A laborious restrict helps to enhance your audio leveling, and noise discount is an enormous assist for many of us who’re recording in bog-standard rooms fairly than recording studios. 

We’re not delving into a whole lot of the audio engineering that you simply’ll discover across the podcasting net, equivalent to EQ, compression, de-essing, or plosive removing. These are helpful of their place, certain, polish to your audio — however they’re non-essential.

Lastly, you’ll discover the point out of a click on edit. Sure, I hear you breathe a sigh of aid: now you possibly can take away a couple of errors out of your audio. However solely the massive ones that actually can’t keep in! We nonetheless wish to keep that live-recording mindset to remain human, and we’ll use a click-edit course of that slashes the time required to finish. You’ll see that within the subsequent tactic.

MEE-V3?

Earlier than we transfer on, I’ll point out one other risk right here. You may automate an entire lot of MEE-2 and add much more polish utilizing the precise instruments. 

I got here up with MEE years in the past in an try to assist our readers defeat the monster that’s modifying. However, even then, it was nonetheless a activity that dragged reveals beneath. 

So, we constructed our personal instrument, Alitu, to automate MEE-2, after which so as to add an entire lot extra polish and help on prime. 

Alitu podcast editing software can be used to record solo episodes or call recorder to bring in a guest.

For instance, inside Alitu you possibly can file a solo episode, or use our name recorder to herald a visitor. That recording is then robotically cleaned up — noise discount, limiting, normalization, EQ, de-essing, plosive removing, the entire 9 yards. Then it’s popped into the episode builder, which provides your music, overlaps and fades robotically. You may add in any intros or outros required there, too, or any adverts or inserts for the episode. 

All that’s left is to make use of Alitu’s audio editor to go looking out your clicks with 2x velocity management (extra on this under), spotlight the edits, after which hit publish. You may even publish to Alitu’s in-built internet hosting should you don’t have internet hosting arrange but, so it’s multi function place.

Alitu features in-built hosting to publish episodes.

 Alitu presents a week-long free trial to check out the platform earlier than buying.

Click on Enhancing

Now, to click on modifying!

It’s a traditional, however all the time value together with because it’s a revelation to anybody who hasn’t heard it. It tackles the dreaded activity of combing via a podcast episode, minute by minute, to trace down these errors that you understand should be eliminated. 

As a substitute, with click on modifying, I might usually edit our 30-minute common Podcraft episode in lower than 5 minutes. Right here’s the way it works:

Once I make a mistake in my present, I create a visible marker within the waveform by clicking my tongue 3 times. You too can clap, or snap your fingers. All of them work. The purpose is to create one thing that’s very easy to see on the waveform if you get into your modifying package deal. 

You’re talking. You make a mistake or journey over your tongue, or have to cough. So, you cease. You pause for a couple of seconds. Click on. Click on. Click on. You pause for an additional few seconds. You then begin talking once more. 

That is very seen on the waveform, as proven highlighted in pink. 

Details of waveform in Alitu's editing feature.

Meaning, if you get to modifying, you simply get right down to an affordable zoom stage and scan the waveform, on the lookout for these indicators. 

You then spotlight the tip of the sentence earlier than the error, proper via to the purpose earlier than you restart, and delete. Mistake eradicated!

Professional Tip: You may fairly simply get within the behavior of remembering the beginning of the sentence earlier than you made your mistake, after which restarting with the identical first few phrases. Which means that once I discover a mistake in modifying, I hearken to the re-start first, after which return a bit and discover the identical few phrases earlier than the error. I do know that’s the place I’ve to start out the edit. That saves one other few seconds, each time!

Take Management of Errant Interviewees

Let’s end up with a tactic that not solely comes beneath the class of “time saver,” each in recording and modifying, but in addition bleeds into “improved content material.” It’s the easy idea of taking possession of your present, and your content material.

The factor is, interview reveals are nice when carried out nicely. However, they’re usually not carried out nicely. That may result in sub-par content material, certain, however even worse, it results in an entire lot of additional time in your course of. 

It takes extra time to file as a result of the visitor goes off on tangents. Or they don’t keep on level and fail to reply questions. That every one means extra time modifying, attempting to chop the fluff, and elevating the standard.

As a substitute, take management, and provides some tips earlier than you begin. Listed here are a couple of of the issues I would say:

  1. I’d like to share a couple of bits of steerage. I do know my viewers rather well, and I’ve discovered that these might help you come throughout in the absolute best manner with them. 
  2. We wish to preserve this present actually conversational. So, attempt to preserve solutions brief and sharp, lower than a minute, two at most. 
  3. Don’t fear, we’ll get into element, however I’ll ask concerning the elements I do know my viewers loves. 
  4. At all times be at liberty to ask me questions again, so we’re each concerned, and it flows nicely. 
  5. I will interrupt you on occasion. Not as a result of your content material’s unhealthy, however as a result of I do know what my viewers desires and I’ll preserve us monitoring with that. 

Hold emphasizing that that is of their greatest pursuits. This makes them look good! You already know your viewers, and if the visitor desires to make an excellent impression, then you possibly can assist them do this. However, provided that they work with you, and allow you to information the dialog (#3).

That primarily means shorter solutions (#2), and being ready to be interrupted (#5 — and that is a lot simpler if you point out it earlier than you begin).

I’ve additionally discovered that #4 is a extremely attention-grabbing hack, for 2 causes. First, conversations are a lot better when it’s two methods. And second, asking questions simply places individuals into conversation-mode fairly than monologue-mode. (It additionally helps keep away from the 5-minute solo tangents which might be the bane of any interviewer’s life!)

How Will You Reduce Your Manufacturing Time?

To me, there are two huge concepts to this. 

First, easy routines and purposeful instruments. Meaning: 

  • Hold your weekly routine as easy and as common as attainable.
  • Use seasons to simplify your planning.
  • Go solo to simplify the logistics.
  • File as should you’re reside and commit to essentially easy modifying.

Make it your purpose to seek out these routines that repeat as a way to match the whole workflow simply into your week. 

Secondly, it means utilizing instruments with actual function. As podcasters, we might be responsible of including in on-trend instruments or ways that take up extra time, fairly than reserve it. As a substitute, choose fewer, higher instruments, and go deep with them.

The press trick is a instrument, use it to save lots of hours in modifying. Alitu is a instrument that works nice alongside it, and provides extra options to annihilate the time spent modifying and engineering. In the event that they don’t be just right for you, although, there are dozens of selections. Discover just some that suit you, personally, and go deep.

Above all, use these ways to hone your private routine, discover the strategies that be just right for you, and provide up all that further time to the content material itself. Use it to speak to your listeners. What do they like? What do they not like? Discover out what they actually need from you. That’s what makes the massive distinction. Not an additional move of compression, or a jot of noise discount. As a substitute, get easy, get tooled up, after which you possibly can actually begin thriving as a podcaster.



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