February 5, 2023

Create the Excellent WordPress Featured Picture (Sizing & Design Information)

9 min read

To attract new guests to your web site, you could take into account publishing weblog posts usually. Nevertheless, with out featured photos, your posts doubtless gained’t look inviting sufficient to earn clicks.

Happily, you possibly can simply create well-designed featured photos on your articles. As soon as you understand how to seek out the proper photographs, dimension them appropriately, and optimize them for search engines like google, you possibly can immediately revitalize your WordPress posts.

On this publish, we’ll clarify what a featured picture is. Then, we’ll share some recommendations on use them. Let’s get began!

What’s a Featured Picture?

In WordPress, the featured picture is the visible illustration of a selected publish, web page, or {custom} publish sort. When somebody visits your web site, these photos will often seem on the prime of posts or in your weblog feed:

WordPress featured images

Basically, the featured picture is the default thumbnail of your publish. If somebody shares the publish on social media, this picture will seem with the hyperlink:

Social media featured image

In WordPress, the featured picture settings are decided by your theme. This contains the situation and dimension of your photos.

Usually, featured photos are displayed within the following locations:

  • The highest space of posts or pages
  • Pages in your web site that hyperlink to weblog posts, like your WordPress homepage, really useful posts part, or search outcomes
  • Thumbnails for social media hyperlinks

Generally, featured photos could also be included in picture galleries or sliders. You may additionally see them as background photos.

The Benefits of Utilizing Featured Pictures

Should you’re new to WordPress, you could be questioning why you want a featured picture for each publish in your web site. Nevertheless, these might be the important thing to creating first impression with new guests.

After customers click on on a hyperlink to certainly one of your posts, featured photos are sometimes the very first thing they’ll see and this may interact them sufficient to proceed studying the article:

Post featured image

You’ll doubtless have an inventory of your revealed posts in your homepage. You possibly can encourage guests to learn your content material by together with well-designed featured photos.

Plus, having a featured picture for every publish will help you determine visible consistency in your web site:

Home page featured images

While you share your posts on social media, featured photos will help promote your content material to customers shopping their feeds. A well-designed picture can enhance engagement and generate extra clicks to your web site.

What’s the Preferrred WordPress Featured Picture Dimension?

As we talked about earlier, completely different WordPress themes can have numerous sizes for featured photos. Nevertheless, the overall dimension is 1200 x 628 pixels.

Right here’s how this could look with the default Twenty Twenty-Two theme:

Featured image size

This dimension will work successfully with many WordPress themes. Nevertheless, your featured picture sizing might differ primarily based in your private choice and the format of your theme.

It’s vital to notice that WordPress will resize your photos to its default settings. Everytime you add a picture, it creates three completely different variations:

  • Thumbnail: 150 x 150 px
  • Medium: 300 x 300 px
  • Giant: 1024 x 1024 px

If you wish to hold the unique dimension of the featured picture, this will probably be its ‘Full Dimension.’ To edit any of those sizing choices, you possibly can navigate to Settings > Media:

WordPress media settings

Right here, you possibly can replace the width and top with new values. When you save your modifications, uploaded photos will resize to those dimensions.

You can even add a {custom} featured picture dimension. Earlier than you accomplish that, it’s a good suggestion to again up your web site. After this step, you possibly can add the next code to your features.php file:

add_image_size( string $identify, int $width, int $top, bool|array $crop = false )

Make sure that to replace these values together with your new featured picture sizes. Right here’s an instance of how this may look:

add_image_size( 'post-thumbnail dimension', 800, 1500 );

Subsequent, you’ll have to show the brand new dimension inside your theme. In your theme template file, replace the_post_thumbnail() operate:

if ( has_post_thumbnail() ) {
the_post_thumbnail( 'your-custom-size' );

When you save the file, you’ll have a brand new custom-featured picture!

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Set a Featured Picture in WordPress

To set a featured picture, open your WordPress dashboard and create a brand new publish. Then, within the right-hand sidebar, search for the Featured Picture part:

Add WordPress featured image

Right here, click on on Set Featured Picture. It will open a pop-up the place you possibly can add your media file. Alternatively, you possibly can choose a picture out of your Media Library:

Select featured image

If you might want to alter the scale, discover the Edit Picture button. Then, use the assorted modifying choices to scale, crop, rotate, or flip the picture as wanted:

Edit featured image

While you’re carried out, hit Set featured picture. You’ll now see a preview of the picture whilst you create the publish:

New WordPress featured image

Earlier than you publish the publish, you’ll wish to preview it to make sure the featured picture is exhibiting. Keep in mind that your theme might require extra particular dimensions to work appropriately. You possibly can confer with your theme’s documentation if you happen to expertise difficulties throughout this course of.

Moreover, you possibly can set up a number of plugins to make this course of simpler. For instance, Auto Featured Picture will routinely use the primary photograph in your publish because the featured picture. You can even use Default featured picture to pick out an image that will probably be used as a featured picture in case you neglect so as to add one to a publish.

Create the Excellent WordPress Featured Picture (6 Suggestions)

Featured photos can flip your web site into a fascinating, media-rich expertise. Let’s focus on some greatest practices for creating them!

1. Be Related and Constant

When used appropriately, featured photos can improve your weblog posts and make them extra enticing to guests, however there are some things you’ll want to remember.

First, you’ll wish to keep away from utilizing random photos. A featured picture ought to function an introduction to a publish, so it must be related to the content material.

For instance, if you happen to run a meals weblog, you in all probability publish posts with new recipes. On this case, your featured picture generally is a photograph of the completed meal:

Relevant featured image

It’s additionally good follow to maintain your featured photos constant all through your complete web site. Since these will probably be displayed in your homepage, archive, and weblog, you’ll need photographs that align together with your internet design:

Consistent featured images

To search out the proper featured picture, take into account your present WordPress theme and format. Then, choose a high-resolution picture that may be simply scaled down. After you end creating the publish, be sure that to preview it to judge how effectively the picture matches into your web site.

2. Keep away from Utilizing Copyrighted Pictures

As you’re shopping photos on the Web, you could stumble throughout a photograph that will look nice as a featured picture. Nevertheless, earlier than you add it to your WordPress web site, you’ll want to make sure that it isn’t copyrighted to keep away from authorized points.

When sourcing photos, you possibly can sometimes use something below a Artistic Commons license. These will probably be free to obtain and use in your web site, besides in the event that they’re for industrial functions.

To search out Artistic Commons photos, open Google Pictures. Then, click on on Instruments > Utilization Rights > Artistic Commons licenses. When you refine your search, you’ll get a wealth of free photos to select from:

Creative commons images

There are additionally complete web sites with these inventory photos. On a platform like Unsplash, you possibly can obtain high-resolution photographs which might be free from copyright claims:

Unsplash website

One other various is to make your personal featured photos. By taking photographs your self or creating graphics in Canva, you possibly can make sure that you keep away from any copyright violations. Plus, these will probably be utterly unique!

3. Optimize Featured Pictures to Scale back File Dimension

Should you publish posts regularly, featured photos will begin taking on a whole lot of area in your Media Library. In the event that they aren’t optimized correctly, these photographs may negatively have an effect on your web site efficiency.

Basically, optimizing your photos includes decreasing their file sizes. By compressing your featured photos, you possibly can decrease your loading time.

Should you don’t do that, you may find yourself with a poor Core Internet Vitals rating. Pictures may take too lengthy to render, and also you’ll see efficiency points in your PageSpeed Insights reviews:

Failed Core Web Vitals report


Happily, there’s a straightforward resolution for this widespread picture difficulty. A plugin like TinyPNG can routinely compress photos as you add them:

TinyPNG plugin

Plus, you’ll even be capable of compress all photos that you just’ve already uploaded to your web site. TinyPNG allows you to bulk optimize any JPEG, PNG, or WebP photos in your Media Library.

4. Regenerate Outdated Thumbnails

While you add photos to WordPress, it would resize them in keeping with the pixel tips in your settings. When you set new default sizes, your beforehand uploaded photos will nonetheless have the outdated sizing.

If you wish to resize your featured photos, you possibly can manually reupload them. Nevertheless, this may take a while.

To resolve this drawback, you possibly can set up a WordPress plugin like reGenerate Thumbnails Superior. This software can regenerate the thumbnails for every of the photographs in your Media Library:

Regenerate Thumbnails Advanced plugin

After you put in and activate the plugin, go to Instruments > Regenerate Thumbnails. Below Regenerate Choices, choose the field subsequent to Regenerate solely Featured Pictures:

Regenerate featured images

Lastly, hit Regenerate. It will routinely replace all of your featured photos with the right sizing.

5. Optimize Pictures for Search Engines

As an internet site proprietor, you in all probability already know the way vitally vital Search Engine Optimization (search engine optimization) is. If you wish to keep away from paying for costly promoting strategies, you’ll wish to rise to the highest of search outcomes by optimizing your content material. This will help you carry in additional natural visitors.

Having featured photos will help you enhance your web site’s search engine optimization. By merely tweaking a number of parts, you may make your photos extra interesting to search engines like google and customers.

First, you’ll wish to be sure that so as to add alt textual content. It will describe the featured picture to search engines like google and display readers. For example, you may write “Orange and white cat standing in a pumpkin patch”:

Featured image alt text

Bear in mind to incorporate the publish’s key phrase within the alt textual content. This manner, Google can perceive what the publish is about and rank it increased for associated queries. Equally, you possibly can embrace these goal key phrases within the title, caption, and outline for the featured picture.

6. Improve Social Submit Thumbnails

Social media might be the right platform for selling your weblog posts. Earlier than you encourage social sharing, it’s essential to optimize your featured photos for these platforms.

You possibly can simply customise your social media hyperlinks utilizing a plugin like Yoast search engine optimization. For instance, the premium model lets you see previews of your Twitter and Fb thumbnails.

To get began, set up and activate Yoast search engine optimization. Subsequent, discover Yoast search engine optimization > Social. On this web page, fill out the URLs on your numerous social media pages:

Add social media accounts

Then, open a brand new publish and scroll all the way down to the Yoast search engine optimization settings. Within the Social tab, you possibly can click on on Choose picture to add your featured picture.

Featured image for social posts

You can even add a title and outline for every social media platform. It will give guests a style of your content material. When you publish the publish on social media, it would have a featured picture and snippet that conveys exactly what the article is about.

Use Featured Pictures Successfully

Featured photos will help make your posts stand out. Whether or not persons are shopping your content material on social media or your web site, they will have a look at the featured picture to see what the publish is about earlier than they begin studying it.

To assessment, right here’s how one can create the right WordPress featured picture:

  1. Be related and constant.
  2. Discover copyright-free photos on platforms like Unsplash.
  3. Compress featured photos with TinyPNG.
  4. Regenerate previous thumbnails with reGenerate Thumbnails Superior.
  5. Optimize photos for search engines like google utilizing keyword-focused alt textual content.
  6. Improve social publish thumbnails with Yoast search engine optimization’s social settings.

While you create your personal featured photos, you possibly can construct an unique web site with out going through copyright points. At DreamHost, our {custom} web site design companies will help you utilize the proper photos in your web site.

DreamHost Makes Internet Design Straightforward

Our designers can create a beautiful web site from SCRATCH to completely match your model and imaginative and prescient — all coded with WordPress so you possibly can handle your content material going ahead.

custom website design


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