February 5, 2023

30 Glorious Product Touchdown Pages to Encourage You

18 min read


As an e-commerce enterprise proprietor, you promote your services or products in advertisements, social media posts, or emails. Usually, you’ll deal with driving site visitors to your web site, the place the vast majority of your new prospects are acquired. Nonetheless, if you happen to’re driving all that site visitors to poorly designed product touchdown pages, it’s possible you’ll be lacking out on some critical gross sales.

Thankfully an efficient, conversion-optimized product touchdown web page is inside attain! You’ll flip extra guests into prospects by together with issues like a catchy headline, high-quality pictures, and call-to-action buttons.

On this submit, we’ll clarify what a product touchdown web page is and the right way to create one. Then, we’ll showcase 30 glorious product touchdown pages assured to encourage you and enable you to in your journey to turning into grasp of your ecommerce conversion fee.

Let’s get began!

What Is a Product Touchdown Web page?

Put merely, a product touchdown web page is a priceless instrument designed to advertise and promote a specific services or products. As soon as guests click on on a hyperlink to this internet web page, it can go away a primary impression of the merchandise and encourage them to buy it.

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Touchdown Web page

A touchdown web page is a singular internet web page that sometimes serves a singular advertising goal. As an illustration, this web page could also be designed to assist e-commerce transactions, seize e-mail leads, or talk a ‘coming quickly’ message.

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You might be questioning how product touchdown pages differ from product pages. Though each can promote merchandise, touchdown pages are optimized for conversions. They normally take away menus, unrelated content material, or hyperlinks to different pages in your web site.

You’ll be able to embrace hyperlinks to your product touchdown pages in paid advertisements, e-mail newsletters, or social media posts. When customers go to the web page, they’ll see a conversion funnel for whichever product you’re attempting to promote.

Listed here are only a few objects you might promote on a product touchdown web page:

  • Bodily merchandise out of your on-line retailer
  • Digital merchandise reminiscent of e-books or on-line programs
  • Subscriptions to your membership website

In the end, the aim of a product touchdown web page is to extend conversions. There are various other ways to do that, however let’s talk about some greatest practices when creating your product touchdown web page.

The way to Create the Excellent Product Touchdown Web page 

When designing your product touchdown web page, it’s essential to focus solely on promoting your product. Whereas lead era touchdown pages may goal to achieve new sign-ups, product touchdown pages ought to spotlight a particular merchandise’s important options and promoting factors.

That will help you get began, listed here are our suggestions for making a well-designed product touchdown web page:

  • Hold it easy: A touchdown web page ought to deal with a single aim, reminiscent of making a sale or capturing a lead. Keep away from distracting the customer with pointless hyperlinks or info.
  • Use high-quality pictures: Whether or not you’re selling a bodily product or digital merchandise, any images must be enticing in order that guests need to make a purchase order.
  • Use Video: The video must be properly produced and successfully talk the worth proposition and name to motion. Research present that together with a video on a touchdown web page can result in a 2-3x on conversions in comparison with a touchdown web page with out video.
  • Add a catchy headline: Since headlines are the very first thing guests will see in your product touchdown web page, be certain to seize their consideration instantly.
  • Have a compelling worth proposition: Clarify to your guests why your services or products is clearly one of the best answer to their drawback or want.
  • Characteristic social proof: Usually, consumers need to see optimistic evaluations and buyer testimonials earlier than shopping for your merchandise.
  • Embody a Name to Motion (CTA): To encourage guests to change into prospects, you may embrace CTA buttons in a number of locations on the product touchdown web page.
  • Whitespace: Use whitespace to create hierarchy, enhance legibility and separation. Orderly and constant alignment can create a way of steadiness and group.
  • Typography: Consider your alternative of font households, sizes, line spacing and font colours. Make sure that the customer can simply learn and perceive the knowledge.
  • Use a colour scheme: A colour scheme can evoke completely different emotions, moods and feelings, that creates a sure environment. Begin off with a restricted and cohesive palette that displays your services or products’s worth and id.

Though these components are sometimes included on product touchdown pages, you will have a variety of design freedom. In the end, you’ll want to think about your model and the product you’re selling. It will enable you to create a touchdown web page that highlights your important promoting factors and results in a excessive conversion fee!

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30 Glorious Product Touchdown Pages to Encourage You

Earlier than you begin constructing your first product touchdown pages, you’ll most likely need some inspiration. That will help you get began, listed here are a few of the greatest product touchdown web page examples!

1. Bellroy

Bellroy product landing page

What makes this an excellent product touchdown web page?

  • Bellroy’s important promoting level is its slim pockets. The product touchdown web page features a slider that compares the Bellroy product to conventional wallets to promote this function. Putting this interactive animation on the prime of the web page can successfully hook new guests.
  • The slogan “The identical capability, with out the additional bulk” instantly explains the product’s function.
  • After the promotional materials, Bellroy makes it straightforward to purchase its wallets. Plus, these are organized into differing kinds. Based mostly on what prospects carry each day, they’ll select and buy a pockets that meets their wants.

2. Copper Cow Espresso

Copper Cow Coffee landing page

What makes this an excellent product touchdown web page?

  • This product touchdown web page begins with the motion phrase “Construct your excellent espresso subscription”. With this easy sentence, Copper Cow Espresso establishes who its goal prospects are and the way they’ll profit from these merchandise.
  • Moderately than selling single luggage of espresso, Copper Cow Espresso is selling a subscribe-and-save choice. Since this comes with a reduction and supply comfort, it may result in extra conversions.
  • Copper Cow Espresso can be clear about what’s included in every product field. Plus, new prospects can create customized espresso bins.
  • If guests are nonetheless deciding whether or not to purchase this espresso, they’ll learn testimonials from happy prospects.

3. Apple Airpods Max

Apple AirPods Max

What makes this an excellent product touchdown web page?

  • What makes Apple stand out from different manufacturers is its gorgeous visuals. The corporate showcases the AirPods Max headphones all through this product touchdown web page with aesthetic and fascinating graphics.
  • Apple consists of close-up movies of the product in order that guests can see the standard for themselves — paired with descriptive textual content, the media absolutely encompasses all of the options of the AirPods Max.
  • The web page primarily makes use of a easy black-and-white colour scheme. It makes the product’s colours pop, drawing consideration to its design.
  • At the same time as you scroll by means of the product’s options, the sticky header stays on the prime of the web page. This makes it straightforward to purchase Apple headphones at any time.

4. Maserati MC20

Maserati landing page

What makes this an excellent product touchdown web page?

  • The Maserati MC20 is a luxurious automotive which is conveyed proper from the beginning. This touchdown web page lets the product converse for itself by together with high-quality pictures of the outside, inside, and engine.
  • The most effective options of the brand new Maserati is its velocity. Guests can press and maintain the spacebar to simulate the automotive’s energy. It will take them from 0 to 100km/h whereas watching a speedometer and listening to sound results.
  • By clicking on Purchasing Instruments within the footer, potential prospects can begin constructing their first Maserati MC20. Alternatively, they’ll have the ability to discover dealerships and schedule take a look at drives.

5. Absurd Design

Absurd Design product landing page

What makes this an excellent product touchdown web page?

  • Absurd Design was created by an impartial artist who wished so as to add a inventive, human contact to any undertaking. So, it is smart that this touchdown web page options distinctive and expressive paintings. This provides to the attractiveness of the internet design whereas selling the service.
  • There’s a portfolio of commissions from earlier purchasers. It portrays the design providers in many various methods.
  • Absurd Design incorporates a number of calls to motion on this touchdown web page. As an alternative of selling a bodily product, it encourages guests to change into a member to see the brand new paintings. Plus, the creator provides a way of urgency by saying there aren’t many seats accessible.

6. Sq.

Square product landing page

What makes this an excellent product touchdown web page?

  • With a extra minimal design and colour palette, Sq. offers an expert touchdown web page for its sq. reader. Limiting flashy components permits guests to deal with the product and its important options.
  • On the prime of the web page, Sq. attracts in new prospects with a easy however clear headline. The decision-to-action button additionally consists of clear pricing to encourage conversions.
  • This product touchdown web page options many high-quality pictures of the Sq. reader getting used. New guests can see its dimension and the way it will work with completely different gadgets.
  • To make sure each query is answered, the underside of the web page features a Ceaselessly Requested Questions part.

7. Draggable

Draggable landing page

What makes this an excellent product touchdown web page?

  • Draggable has a easy however extremely efficient touchdown web page for its product. To discover its drag-and-drop JavaScript library, you may bodily drag and drop completely different design components on the web page.
  • All of Draggable’s options are proven with distinctive animations. For instance, prospects can commerce completely different components within the Doc Object Mannequin (DOM). Beneath this function, the designers have enabled guests to rearrange completely different constructing blocks.
  • Plus, it’s straightforward to start out utilizing Draggable. New prospects can merely click on on the Obtain button. If guests want additional convincing, there are additionally hyperlinks to documentation and glorious examples of the product in motion.

8. Orangina

Orangina landing page

What makes this an excellent product touchdown web page?

  • Orangina rejected the everyday touchdown web page format and positioned all the knowledge above the fold. As an alternative of getting to scroll by means of a prolonged web page, guests can instantly see the corporate’s completely different merchandise.
  • Orangina included all of the completely different flavors of fruit juices in a grid. After hovering your mouse over a particular product, you’ll see an animation with an motion button to see extra particulars.
  • Potential prospects also can see the corporate’s core values. By promoting that each product comprises actual fruit juice, Orangina reassures guests that they’re receiving a high-quality drink.

9. Helix Sleep

Helix mattresses landing page

What makes this an excellent product touchdown web page?

  • This product touchdown web page begins with the headline “Mattresses for each physique”. It instantly tells guests that they’ll discover a mattress that fits their sleeping wants.
  • Though Helix makes many mattresses, they’re organized by firmness. Consequently, potential prospects can select between smooth, medium, and agency feels. Helix additionally acknowledges that taller individuals and kids will want extra particular choices.
  • Helix features a hyperlink to a sleep quiz to allow guests to search out the suitable kind of mattress. It will probably stop prospects from having to return merchandise.

10. Cowboy 4

Cowboy landing page

What makes this an excellent product touchdown web page?

  • When guests click on on this touchdown web page, the Cowboy 4 is proven in a high-resolution video. As you scroll, you may see close-up views of particular options just like the gears and the detachable battery.
  • One of many important promoting factors is the bike’s compatibility with telephones. Due to this fact, Cowboy exhibits the wi-fi cellphone charging and the app integration in lots of pictures. New prospects can see how this bike makes navigation simpler.
  • Cowboy additionally presents a free take a look at journey to check out the bike earlier than shopping for it. This CTA is proven all through the web page, in addition to within the header and footer.

11. Day by day Harvest

Daily Harvest landing page

What makes this an excellent product touchdown web page?

  • One other minimal product touchdown web page is from Day by day Harvest. This firm showcases easy and vibrant images of its ginger and greens juice mix. Plus, prospects can see the person wholesome components earlier than they’re blended.
  • To advertise wholesome dwelling, Day by day Harvest is clear about product components. Together with this record, there’s details about how every ingredient tastes, in addition to its dietary worth.
  • New prospects can resolve whether or not to purchase this product primarily based on the evaluations. This part will present star scores and suggestions from different prospects.

12. Oura Ring

Oura Ring landing page

What makes this an excellent product touchdown web page?

  • When designing your product touchdown web page, you’ll need new guests to know what your product is and what it does. Oura Ring does this efficiently. From the get-go, guests perceive that these good rings can monitor their well being and health.
  • Oura Ring’s viewers will possible marvel how these rings can profit their each day lives. This touchdown web page solutions these questions by together with detailed statistics about how present members improved their well being.
  • Lastly, Oura Ring acknowledges its rivals. On this touchdown web page, there’s a be aware that coronary heart fee is extra precisely measured from the finger reasonably than the wrist. This information differentiates good rings from smartwatches.

13. Recess

Recess landing page

What makes this an excellent product touchdown web page?

  • Recess’s model is all about lifting your temper. To advertise its drinks and powders, the Recess product touchdown web page has a peaceable design and pastel colour palette.
  • Additional aligning with this model, the background is a blue sky with puffy white clouds. Then, the Recess drinks seem to raise into the sky with movement animations.
  • For brand new prospects, Recess directs them to buy sampler collections. This permits indecisive guests to strive completely different drinks and discover their favourite taste.

14. Asana

Asana Forms landing page

What makes this an excellent product touchdown web page?

  • Asana goals to resolve the issue of managing a number of work requests inside one staff. On its touchdown web page, the corporate claims that the Asana Varieties function could make this course of simpler.
  • When potential prospects go to this web page, they’ll see three important advantages of Asana Varieties. The instrument can allow them to simply set up requests, customise types, and scale back handbook work.
  • Many groups will need to kickstart their workflow reasonably than construct them from scratch. Asana features a record of templates that prospects can use for work requests, internet design, and IT requests.

15. Monday.com

Monday.com landing page

What makes this an excellent product touchdown web page?

  • One other firm that is aware of its viewers is Monday.com. On the touchdown web page for its undertaking administration software program, new prospects can select which initiatives they’ll be engaged on.
  • Subsequent to particular options, Monday.com consists of movies of the primary dashboard. These present the product’s ease of use.
  • Since this software program is meant to make groups extra environment friendly, Monday.com options precise statistics from a consumer. Utilizing Forrester for example, the corporate exhibits a rise in Return On Funding (ROI), internet worth, saved hours, and assembly discount.

16.  Mango Languages

Mango Languages landing page

What makes this an excellent product touchdown web page?

  • In distinction with its colourful brand, Mango Languages makes use of a extra minimal design for its product touchdown web page. To match the “Language is an journey” slogan, there’s a video that auto-plays footage from completely different locations and cultures.
  • When customers need to study in regards to the language-learning app, they’ll instantly see its excessive star scores on Google Play and the Apple Retailer. Mango Languages even claims to have larger scores than its rivals.
  • Mango Languages additionally clearly defines how its app works. You’ll begin by studying a brand new language with a examined linguistic methodology. Then, utilizing voice expertise, you may take a look at your expertise in comparison with native audio system.

17. ClickUp

ClickUp landing page

What makes this an excellent product touchdown web page?

  • ClickUp introduces its time-saving undertaking administration instrument with the efficient headline “Get extra executed in much less time”. It is a easy approach to summarize the product and clear up an issue for patrons.
  • This product touchdown web page shows the varied methods you may view and set up your undertaking calendar.
  • Clients also can see particular time-saving options. ClickUp integrates brief movies of its dashboard to indicate how straightforward it’s to create timesheets, payments, milestones, and extra.

18. Olipop

Olipop product landing page

What makes this an excellent product touchdown web page?

  • As a soda producer, Olipop realizes the destructive notion of the drink. To fight this, its product touchdown web page options the slogan “Scrumptious soda that’s really good for you”.
  • To spice up model recognition, Olipop advertises six completely different flavors in a sampler pack. New guests can see the dietary advantages of this product and simply buy it from the touchdown web page.
  • Plus, a desk straight compares Olipop with different soda manufacturers. This exhibits that Olipop has much less sugar and energy, which might enchantment to a health-conscious purchaser.
  • Olipop additionally consists of articles from in style information sources to spice up the corporate’s credibility.

19. Tala

Tala landing page

What makes this an excellent product touchdown web page?

  • The touchdown web page for Tala’s mango snacks incorporates a darkish background and white textual content. This attracts extra consideration to the brilliant yellow product pictures.
  • Tala’s promoting level is that it solely makes use of one ingredient. The touchdown web page emphasizes this function with minimal textual content.
  • New prospects should purchase this product straight from the touchdown web page. They’ll additionally simply enter their e-mail deal with to subscribe to the corporate’s e-mail e-newsletter.

20. Greenback Shave Membership

Dollar Shave Club landing page

What makes this an excellent product touchdown web page?

  • Greenback Shave Membership designed the touchdown web page to match the product itself. As an alternative of utilizing model colours, the background, textual content, and buttons use the brand new trimmer’s colour palette.
  • Like the remainder of the Greenback Shave Membership web site, the textual content has components of humor and character.
  • To spotlight the brand new options of this product, there’s a close-up, revolving animation. It strikes as guests scroll by means of the record of options.
  • Greenback Shave Membership additionally straight compares this product with an older model. This exhibits new prospects that they’re consistently discovering new and revolutionary methods to enhance their merchandise.

21. Sandland

Sandland landing page

What makes this an excellent product touchdown web page?

  • Sandland’s product touchdown web page options calm, stress-free visuals. To match its sleep-focused model, there’s a slowly transferring animation behind the product picture.
  • The corporate makes it straightforward to right away buy sleeping tablets and even choose a subscribe-and-save choice.
  • Since individuals need to be assured that they’re receiving a examined product, Sandland consists of the analysis behind the components. This exhibits guests how components like valerian root and magnesium will enhance their sleep.
  • Sandland additionally compares its sleeping capsules with different corporations, highlighting the product’s important options.

22. Stripe

Stripe landing page

What makes this an excellent product touchdown web page?

  • By including the headline “We constructed Checkout so that you don’t must”, Stripe instantly solves an issue for guests. It introduces Stripe Checkout as a beginner-friendly approach to create fee pages.
  • Subsequent to every key function is an animation of the checkout web page. As an alternative of merely studying in regards to the product, guests will see it in real-time.
  • Stripe additionally breaks down the completely different pricing choices intimately. By making this info clear, potential prospects don’t have to fret about sudden charges.

23. Beardbrand

Beardbrand landing page

What makes this an excellent product touchdown web page?

  • To promote its new perfume line, Beardbrand brings an aura of sophistication and class to its product touchdown web page. With an earthy colour palette, prospects are instantly launched to the wealthy Previous Cash scent.
  • It may be tough to promote cologne on-line as a result of guests can’t bodily odor it. Nonetheless, Beardbrand describes every scent’s main notes and perfume household. Plus, there are hyperlinks to cologne samples and customized kits.
  • There’s a story behind every perfume. This makes the product touchdown web page way more partaking and enjoyable to learn.

24. Hilma 

Hilma landing page

What makes this an excellent product touchdown web page?

  • Each factor within the internet design is deliberately created to mix with Hilma’s web site. The purple background even matches the product’s label. With orange motion buttons, any new prospects can simply navigate by means of the product touchdown web page.
  • There are icons that characterize Hilma’s clear and pure components. These are featured with the corporate’s calming model colours.
  • In distinction to the included components, Hilma options its zero-tolerance coverage. This vibrant purple record exhibits prospects the corporate’s dedication to wholesome existence.
  • On the backside of the web page, customers can see and filter evaluations from earlier prospects.

25. Memorisely

Memorisely landing page

What makes this an excellent product touchdown web page?

  • Since this touchdown web page advertises an internet design bootcamp, it is smart that it’s straightforward to navigate. The designers embrace a desk of contents that sticks to the aspect of the web page in order that customers can shortly discover the knowledge they want.
  • Earlier than customers enroll, they’ll see an in depth schedule of the net programs. By having this info beforehand, prospects can match the reside classes into their each day lives.
  • Memorisely can be clear about pricing. This units them aside from different course suppliers and makes studying extra accessible.

26. TKEES

TKEES landing page

What makes this an excellent product touchdown web page?

  • TKEES introduces its new shoe assortment with a product video. It routinely exhibits guests clips of the sandals being worn.
  • The touchdown web page’s design and structure match properly with the marketed merchandise. Since TKEES promotes timeless and basic shades, the web page options a mixture of impartial colours.
  • Clearly seen motion buttons direct customers to buy new merchandise. These hyperlink to 2 completely different variations relying on the client’s wants.

27. Behave

Behave product landing page

What makes this an excellent product touchdown web page?

  • Rejecting a minimal colour scheme, Behave makes use of vivid shades for this touchdown web page. It displays the bright-colored gummies and makes the web page extra distinctive and fascinating.
  • Behave primarily makes use of pictures and graphics as a substitute of enormous blocks of textual content. Limiting any pointless info attracts extra consideration to the sweet itself.
  • There are optimistic evaluations from in style magazines like Enterprise Insider. Since Behave is competing with well-known sweet corporations, these testimonials can enhance model consciousness.

28. Webflow

Webflow landing page

What makes this an excellent product touchdown web page?

  • Webflow introduces its Content material Administration System (CMS) with a video of various web sites constructed with the software program. It is a extra interactive factor than a easy static portfolio.
  • On this product touchdown web page, Webflow defines its target market. Clients like designers, editors, or builders can learn how the CMS can enhance their workflows.
  • As guests scroll, the header sticks to the highest of the web page. This lets potential prospects simply enroll or contact the gross sales staff for extra info.

29. Elegant Strand

Elegant Strand landing page

What makes this an excellent product touchdown web page?

  • Elegant Strand sticks to a easy black-and-white colour palette to enhance its sleeping pillows. This design additionally makes the touchdown web page extra cohesive as an entire.
  • Within the product description, the pillows are described as hotel-quality. Including options like goose-down filling and Italian craftsmanship, the merchandise appear extra luxurious and high-end.
  • Though this touchdown web page goals to promote Elegant Strand pillows, there’s additionally an choice to “Full your bed room”. By recommending comparable merchandise, the corporate can improve its common order worth.

30. Ugmonk

Ugmonk landing page

What makes this an excellent product touchdown web page?

  • Since Ugmonk created a desk organizer, it is smart that its product touchdown web page has a minimalistic design. Similar to the product, the structure removes any pointless litter.
  • There are various movies of the product in use to promote its versatility. The clips inform guests that they’ll configure the Collect organizer to their distinctive desk areas.
  • The motion assertion “Win the battle in opposition to litter” is positioned proper subsequent to the store buttons. This factor prompts guests to take management of their desks by buying the organizer.
  • In contrast to different product touchdown pages, Ugmonk additionally hyperlinks to weblog posts. Earlier than buying the product, potential prospects can learn in regards to the firm’s historical past.

Create Spectacular Product Touchdown Pages

After growing services or products for your online business, you’ll need to create customized touchdown pages for them. A product touchdown web page will summarize the primary options and advantages of your objects to new guests. With the suitable design, these pages can improve your conversion fee.

In your touchdown web page, you may create aesthetic graphics just like Apple Airpods Max. Alternatively, it’s possible you’ll be impressed by Draggable’s partaking animations. No matter your area of interest, you’ll have the ability to create a well-designed touchdown web page that aligns together with your model, tone, and goal buyer.

When you design your first product touchdown web page, it’s possible you’ll not know the right way to promote it. At DreamHost, we offer skilled advertising providers that can assist you develop your attain and achieve new prospects!

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Our designers can create a beautiful web site from SCRATCH to completely match your model and imaginative and prescient — all coded with WordPress so you may handle your content material going ahead.

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