February 5, 2023

12 Recommendations on Find out how to Establish and Promote Classic Costume Jewellery

10 min read


A jewelry display case in a thrift store
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Editor’s Word: This story initially appeared on The Penny Hoarder.

As anybody who has accrued a group of bijou is aware of, there’s nothing just like the detritus in drawers, packing containers and overflowing jewellery packing containers. Amid the diamonds and opals, the silver and gold (OK, in case you’re fortunate), lies a unique form of magnificence — the fantastic thing about costume jewellery.

Whereas costume jewellery typically will get brief shrift in contrast with valuable stones and metals, classic jewellery sellers reap the advantages of this false impression.

It seems that there’s a lot worth to be present in costume jewellery, if solely the customer — or the grandkid — is aware of tips on how to establish classic items.

You might come throughout costume jewellery in a number of methods. You would possibly get a tangle of necklaces, rings, brooches and bangles as an inheritance.

Maybe you have been fortunate sufficient to get fake pearls and rhinestones as items through the years. Or possibly you’re a beginner junker or have began going to property gross sales on the lookout for silver and gold however are questioning concerning the worth of bijou that isn’t.

What Is Costume Jewellery?

woman's hand holding a pile of gold jewelry
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Costume jewellery — typically known as vogue jewellery — is usually mass-produced. It may be fabricated from many supplies, together with plastic, however sometimes not valuable metals, particularly gold.

The phrase “costume jewellery” grew to become in style within the Nineteen Thirties, and the jewellery itself supplied a manner for ladies to adorn themselves for much less cash.

Assume dripping with jewels, simply not diamonds, rubies and emeralds and as a substitute amethyst, amber, turquoise and onyx.

Now, a few of that retro classic costume jewellery is value some cash, particularly when it’s from a good designer. Jewellery stamped with the producer or designer’s identify is nearly at all times value greater than unsigned items.

Bakelite bangles, necklaces and pins are instance of how costume jewellery has elevated in worth. The fireplace-resistant, castable plastic was made into chunky, colourful jewellery (and napkins rings, too) within the Nineteen Thirties and 40s.

Should you’ve discovered some Artwork Deco delights in Grandma’s jewellery field, know {that a} Bakelite bangle may very well be value $100 or extra. Discovered a cool pin? That may be $500.

Pattern Costume Jewellery Costs

Cosmetic case full of costume jewelry
PHOTOARTDESIGN / Shutterstock.com
  • Monet, Nineteen Fifties chunky bracelet, $575
  • Napier, Nineteen Forties teardrop earrings, $350
  • Chanel Maison Gripoix Renaissance, “jeweled” hyperlink bracelet, $3,950
  • Bakelite, 25-inch bib necklace, $85.50
  • Christian Dior, triangular clip-ons, $185
  • Trifari, brown Lucite bracelet, $250

12 Recommendations on Find out how to Establish and Promote Classic Costume Jewellery

woman looking for fancy jewelry and accessories in a flea market shop
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When confronted with a crowded jewellery field, it’s arduous to search out which means in any of it.

How are you aware which items to maintain and with which to half methods?

We interviewed two jewellery sellers who’ve turned a major revenue by their gross sales.

Laura Clarice Webb, who runs London-based Clarice Jewelry, as soon as bought a brooch for 22 kilos (about $30) and bought it for 700 kilos (about $950) that very same day. Whereas rookies in all probability gained’t get that far instantly, there are some essential requirements to remember in your journey, even when that’s simply going by Grandma’s outdated jewellery field.

Jennifer Ward owns classic jewellery enterprise Ward Classic and is predicated in Bernardsville, New Jersey, and offers primarily with costume jewellery.

Bear in mind, what was in vogue up to now typically comes round once more — and at a revenue.

So earlier than you dump that hideous Nineteen Fifties Rivoli stone brooch that Grandpa acquired Grandma within the Nineteen Fifties, know that somebody would possibly simply pay $50 for it. Likewise the Monet earrings your greatest pal gave you as a present for being a bridesmaid in her Nineteen Seventies marriage ceremony.

Listed here are 12 tricks to decide if these prized jewels worn with satisfaction are value one thing and tips on how to hawk them if they’re.

1. If You See One thing Good, Double-Test

Suspicious woman at laptop
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First, whereas this put up is about costume jewellery, we’ve got an essential caveat: In case you have jewellery that may very well be fabricated from valuable metals and stones, test it out with a jeweler, Ward stated.

Ward will typically work with consumers who go away a bulk jewellery assortment to her. It’s grueling to undergo items one after the other, however diamonds within the tough — pardon the expression — do emerge.

She as soon as took a set of earrings to a jeweler and found that they have been 14-karat gold. The jeweler stated they wouldn’t promote them for lower than $1,000.

Most native jewelers are keen to have a look at objects for no or low value, based on Ward.

It’s value forming that relationship now so you understand the place to go once you do have a query. And in case you already know a few of your vintage jewellery is valuable, right here are our greatest ideas for promoting instantly.

2. Do Analysis on The place to Promote Vintage Jewellery

Woman working remotely
DimaBerlin / Shutterstock.com

Each Ward and Webb sofa their solutions in qualifiers, however a lot of their on-line enterprise occurs on Instagram. Ward phases and posts a few of her most eye-catching objects on the social media platform, although most of the precise monetary dealings occur off of the app.

Webb likes Instagram’s community-based environment. With a couple of easy hashtags, like #vintagejewelry or #antiquerings, she will faucet into a worldwide group.

“Instagram is simply really easy and a relaxed manner of simply sharing what you have got,” she stated. “I really feel like if somebody was beginning they usually had a variety of bijou, you possibly can decide a couple of of the fitting hashtags and there are 1000’s keen to purchase and share data.”

3. Be Ready to Sift By way of Retro Items and Different Gadgets

Bakelite jewelry beads
Nimisid / Shutterstock.com

A part of the enjoyable of going to a thrift retailer, flea market or property sale is that it will probably really feel like a little bit of a jungle.

Don’t anticipate to enter and discover 30 stuff you need throughout the first quarter-hour. It takes a while — and eye — to search out what you need, based on Ward. (Listed here are some nice methods for locating actual gold at a flea market — and making $9,000 in revenue from it.)

“It’s important to be keen to sift by numerous junk,” she stated. “It’s not such as you’re going to go in and get 10 issues.”

4. The Supplies of Classic Jewellery Matter

Close up of costume jewelry
PHOTOARTDESIGN / Shutterstock.com

Don’t instantly discard costume jewellery that appears out of favor or don’t immediately scream luxurious.

In truth, Webb is a giant advocate of glass materials objects. You don’t have to search out fantastic supplies for a bit to be value one thing.

“If somebody finds one thing and it’s glass, don’t be deterred,” she stated. “Simply because it’s glass doesn’t imply it’s nugatory.”

5. Construct Relationships With Sellers and Consumers

Handshake
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Each Ward and Webb have relationships with clients and sellers to get one of the best items out to the fitting individuals.

Ward texts forwards and backwards with sellers of classic and costume jewellery. She has Zoom conferences to see one of the best items. Do I would like this one or that one, she wonders.

In case you are trying to unload household vintage jewellery, this won’t be as large a priority for you since it could be a one-time journey. Nonetheless, if you wish to construct an vintage jewellery enterprise, relationship-building is vital.

Webb has met quite a few individuals by her journeys to antiques gala’s.

Whereas the enterprise connections are essential, it’s the eagerness that conjures up her. These are good individuals to hunt recommendation from once you’re first beginning out.

“There are such a lot of individuals who you possibly can inform they’re not making some huge cash, however they only love what they do,” she stated. “It retains them going.”

6. Search for a Signature or Different Makers Mark

man with magnifying glass
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One no-fail bit of recommendation to discover a piece that can earn a minimum of a bit of cash: Spot the signature or the marked piece.

It’s not simply objects by name-brand designers that entice consumers at high greenback — it’s recognizable American manufacturers, like Monet and Napier. The secret’s to search out issues that characterize sure time intervals and will enchantment to collectors.

Even in case you don’t see a signature, so basically if in case you have what you imagine to be unsigned items, search for a maker’s mark, says Webb. That may very well be a small animal or a logo that explains the jewellery’s lineage.

Spend money on a magnifying glass as a result of a few of these marks might be fairly small.

“Even when it’s not valuable metallic or valuable stone, it could nonetheless have a mark,” Webb stated. “Should you Google it, you’ll normally discover somebody someplace who has carried out the analysis.”

7. Seek the advice of Costume Jewellery Collectors Worldwide

young woman is engaged in online trade of watches and jewelry
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If you need a one-stop-shop database with virtually all the data you might want to find out about costume jewellery, then Costume Jewellery Collectors Worldwide is the place for you.

Not solely are the group and its web site a good way to construct up a pointy data for costume jewellery, but it surely’s additionally a useful technique to meet different costume jewellery buffs.

Wish to know tips on how to establish a bit from World Battle II? You would possibly begin by studying that white metallic was truly not allowed on the time, because it was wanted to provide arms.

As a substitute, distinctive supplies like wooden and even plastic have been typically substituted.

In case you have a penchant for sure designers, like Miriam Haskell or Kenneth Jay Lane, look no additional than this interview with Lane himself and a synopsis of Haskell’s origin story (and whether or not she was the true designer of her eponymous jewellery).

If these little snippets of data aren’t practically sufficient, then contemplate shopping for this e-book by Ginger Moro on among the most well-known European jewellery designers.

You would possibly even find out about a couple of extra obscure artists.

8. If It Seems Like High quality, It Most likely Is

Thumbs up
jamesteohart / Shutterstock.com

Generally figuring out if a fancy dress jewellery necklace or different piece is high-quality is as straightforward as choosing them up.

“Good costume jewellery has a weight to it,” Webb stated. Ask your self, are they heavy for his or her measurement?

Most of the older items have been triple-plated, based on Ward. Even costume jewellery that appears well-made is probably going extra worthwhile, she stated.

9. Be Cautious of Fakes

woman confused frustrated questioning
Roman Samborskyi / Shutterstock.com

The world of bijou and jewellery identification will not be with out its dangers. Webb is aware of this properly: She is going to not buy classic costume jewellery by Chanel, as a result of there are such a lot of fakes.

In truth, she as soon as spent about $275 on a pair of earrings solely to study they have been faux.

Among the fakes, Webb stated, “are of such commonplace that I don’t suppose I might be capable of inform whether or not a few of them are actual or not.”

“It’s not value investing the cash as a result of it’s an excessive amount of of a threat.”

10. Perceive Which Jewellery Items Are Good Sellers

Worker in jewelry store
Serhii Bobyk / Shutterstock.com

When Ward scouts the cabinets for good jewellery, there are specific issues that at all times catch her eye. She is much less centered on design and extra centered on kind which helps her decide worth.

For instance, so many classic earrings are clip-ons, so when she finds classic earrings on posts or with an earring clasp meant for pierced ears, she grabs these. That’s as a result of so many individuals — about 85% — have pierced ears.

If the earrings have already got clasps, the customer doesn’t must take them to a jeweler to be altered. In different phrases, they’re extra seemingly to purchase pierced classic earrings.

Allure bracelets are ever in style, too — suppose Pandora however classic jewellery. European designer jewellery made by Givenchy, Christian Dior and, sure, Chanel will at all times promote.

11. Know What Your Purchasers Need

Man in jewelry store
Nestor Rizhniak / Shutterstock.com

Simply as constructing relationships with distributors is vital, so is constructing relationships with purchasers who store for particular types of classic jewellery or costume jewellery collectors.

Ward is at some extent the place she will establish sure items for sure purchasers. Generally, meaning straying from buying issues simply based mostly on what she would need to put on.

“I nonetheless purchase what I like, but it surely’s not essentially what I might put on,” she stated.

12. Create a Model and Web Presence

Young professional woman
Dean Drobot / Shutterstock.com

If you wish to be actually profitable within the classic jewellery enterprise, then the identical factor holds true as with every different line of labor: Construct a private model.

One technique to maintain purchasers coming again is to create a distinct segment advertising tactic that at all times makes them consider you, notably when it comes to packaging. Take into account sending your jewellery with paper hold tags bearing the recipient’s identify as a fragile contact.

Webb makes most of her gross sales by her web site, and far of that’s by her weekly publication.

That electronic mail chain has 600 subscribers and a whopping 70%-80% click on charge — the common for many newsletters is lower than 20%. Her subscribers are engaged and able to peruse her latest listings. Most of her objects go quick.

“The publication is my largest achievement, as a result of it’s all been by individuals selecting to enroll,” she stated. “That’s the important thing to success.”





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